Privacy Policy

Equestrian R Infinity Limited ("Equestrian R Infinity," "EqR," "we," "our," or "us") values your privacy and is committed to safeguarding your personal information. This Privacy Policy explains how we collect, use, and protect the personal data of individuals who visit our website, www.eqrltd.com. It also outlines the cookies we use to enhance your browsing experience. 

1. Introduction

1.1 Thank you for visiting our website. This privacy policy outlines how Equestrian R Infinity  collects, processes, and protects the personal information of our website visitors.

1.2 For individuals who engage with our services or products, additional information about data processing will be provided during the engagement process.

2. How We Collect Personal Information

2.1 We may collect personal information in various ways, including:

• Directly from you when you complete online forms, make inquiries, or engage with      our services.
• By email, telephone, or written correspondence.
• Automatically when you visit our website through cookies, your IP address, and browsing behaviour.

2.2 Occasionally, we may collect personal information from third parties, but only when you have provided consent or when the law permits. 

3. Types of Personal Information We Collect

We may collect the following types of personal information:

• Name
• Email address
• Phone number
• Postal address
• IP address
• Location data
• Information about your inquiries and interactions with us

We will take all reasonable steps to ensure your personal information is accurate, complete, and up-to-date.

4. How We Use Your Information

We use your personal data for the following purposes:

• To respond to inquiries or requests you make through our website.
• To provide and manage our services.
• To send marketing communications with your consent.
• To improve our website and services through research and analytics.
• To notify you about updates or changes to our services.
• For internal administrative purposes, including training and audits.
• To comply with legal obligations or respond to regulatory requirements.

We do not sell your personal information to third parties.

5. Marketing Communications

• With your consent, we may send you updates about our products, services, and activities that may interest you.
•  If you wish to stop receiving marketing communications, you can opt out at any time by contacting us at craig.benton@eqrltd.com. 

6. Legal Basis for Processing

Our processing of your personal data is supported by one or more of the following legal grounds:

• Consent: Where you have explicitly provided permission, e.g., for marketing communications.
• Contractual Necessity: To fulfil a contract or provide requested services.
• Legal Obligation: To comply with UK laws or respond to legal requirements.
• Legitimate Interests: For business needs such as improving services, preventing      fraud, or managing our website.

7. Disclosure of Your Personal Information

Your data may be shared in the following circumstances:

• With service providers or consultants working on our behalf to enhance our website or services.
• To comply with legal obligations or respond to lawful requests from public authorities.
• As part of a business transaction, such as a merger, sale, or reorganization.
• With your explicit consent, in cases not covered above.

 8. Retention of Your Personal Information

We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law. After this period, your data will be securely deleted or anonymized for statistical purposes.

9. Data Security

We are committed to protecting your data through:

• Secure storage systems, both physical and electronic.
• Procedural safeguards to limit access to personal data to authorized individuals only.
• Regular reviews of our security measures to prevent unauthorized access, loss, or      misuse.

10. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Access: Request a copy of your personal information.
• Rectification: Correct any inaccurate or incomplete information.
• Erasure: Request the deletion of your data ("right to be forgotten").
• Restriction: Limit how we process your data.
• Portability: Request your data in a transferable format.
• Objection: Object to processing, including for marketing purposes.
• Withdraw Consent: Revoke consent at any time without affecting the legality of      prior processing.

To exercise these rights, contact us at craig.benton@eqrltd.com.

11. Cookies

•  We use cookies to improve your experience on our website. Cookies are small files stored on your device that help us analyse site usage and customize content.
• Types of cookies we use include:

                   Necessary Cookies: For core website functionality.

                   Performance Cookies: To understand user behaviour and improve our services.

• You can control or disable cookies through your browser settings. For more information, visit www.aboutcookies.org.

12. Links to Third-Party Websites

Our website may include links to external sites. We are not responsible for the privacy practices of third parties. Please review their privacy policies before providing personal data.

13. Updates to This Policy

We may update this privacy policy periodically. Any changes will be posted on this page with the updated effective date. Please review it regularly.